Why Honda discontinued S2000 while Mazda are still making Miata, BMW making their Z5?
Why Honda discontinued S2000 while Mazda are still making Miata, BMW making their Z5?
Added (1). Why Honda gave up this market share instead of making the S2000 a long series such as civics and accords… Don't people love s2000s? It got the look and it has power… I don't know why people would buy Miata rather than s2000… Is it because of price?
Lack of sales.
It was unprofitable
The niche is small because not everyone buys a two seater. A crowded niche with BMW, Honda and Mazda makes it even harder to be profitable with an impractical car. Mazda stuck with building this basic roadster. This modest car managed to fit with the overall business model.
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