Why are honda accords so expensive? They are so plain looking and dull?

I'm just surprised. I thought they were cheaper. For 30 grand I could get something so much nicer.

Many people want a more basic looking car and as for the price. A few facts, 1. They hold their value at resale, 2. They sell quickly in the used car market, 3. They are considered to have above average reliability.

Which much nicer for 30 grand did you have in mind. Some examples please.