Why are subaru customers so loyal to the brand?

I want to get a subaru wrx. I think it looks cool, and that I'll enjoy it. But I'm worried that it won't be as reliable as a honda or a toyota. Does anyone have any experience with subaru? Why do you love or hate subaru? Why are subaru customers so loyal to subaru?

Hi it is japanese the only real issue is how the one you want has been treated prior to you getting it as it is a 4x4 and a rally type car it will have been seriously mistreated.

My daughter has had two. A 2001 and has just bought a 2006 about 6 months ago. These are really tough cars and the first one - despite a pretty hard life gave very few problems.
I personally don't find them particularly attractive but from a reliability point of view… I wouldn't hesitate.

Just buy 'carefully'… As a lot of them have been seriously abused!

I've owned 7 subarus. 1 impreza rs, 3 of them wrx's, 1 sti swap forester, and 1 sti which I currently baby every weekend. It really depends on the previous owners. I'm going to say that the 5 speed manual trans in the 02-05 is a bit weaker then you might think it would be for a performance car but as long as your not doing 5k launches all the time you should be fine. Regular maintenance is needed and your definitely going to want to look into preventive maintenance, like the water pump and timing set. After all that being said I have a love hate relationship with subarus. The only one thats never given me a problem is my current STI and I spent a pretty penny on that. Subarus are kind of like jeeps in the way there owners are so loyal