Why don't more people buy Subaru?

You just can't get a better deal for an AWD vehicle under $30,000. They are just as reliable as Nissan and Honda and have good mpg.

Please no anti-Japanese car remarks, boring does not count as an answer.

It is mostly due to brand recognition. Not too many people know the brand unlike Toyota or Honda or Nissan.

You can't ask a question, then limit the responses based on what you believe. Nissan tries to sell excitement, so the fact that Subaru is a "boring" vehicle has to come into play. Styling is bland, whether you like it or not. Aside from a very small niche segment, Subaru has a very small market presence (3%) in the US. They have a reputation for having the best AWD systems on the market. However, if your area has no need for AWD, then chances are, people don't see many on the road. It's an example of "out of sight, out of mind". Combine that with the relatively high prices compared to its direct competitors, and you have a brand that just doesn't sell here.

Most people don't consider a Subaru because they cost more than your typical Honda or Toyota.

I don't consider a Subaru because I just hate the styling of the car, so i basically agree with TheReal. I'm currently looking for a new fast car, was considering the WRX but saw the exterior/interior and hated both. Is it a reliable/comfortable/fast car? Yeah I'd say so, just hate the way they look… I think the brand thing also plays a part, Subaru is just not that popular.

Currently driving a Solara and probably soon will buy a GS 350, G37x or Charger…

  • Why people buy those POS Harleys? Why don't they buy a Hayabusa? Harleys are low, long, heavy and expensive. Whereas Hayabusa is comparable to a Bugatti Veyron. Plus, Hayabusa in made in Japan, so it's got Honda like reliability. Harley, on the other hand, break down all the time. So… Why people buy Harleys? Must be a baby boomers' thing which a millennial like me would never understand!
  • Why don't people buy a real car? It's crazy with all the money people dump into a car they could of saved up an bought a real sports or muscle car. Instead they'd buy a Honda, Volkswagen, or Mitsubishi. An waste money from car lowering it, buying bodykits or horrible rims that don't even help with performance. Can't forget a big spoiler, painted rims or a painted hood. Or cheap aftermarket parts. Like honestly why not save up a little drive a pos an leave it the way it is?
  • Why don't some people like a Honda car? It seems like some people dislike Honda. Why don't they? What's your opinion? I think it's a great brand. Hondas are well built and built to last in my opinion.
  • Why do some people buy new cars to save gas? It seems like people complain about high gas prices so they go and buy these expensive gas saving cars. Usually a Honda or Toyota hybrid that's about $35,000 dollars. So what's the point of buying the car if you just wasted all that money. You could have just used that money for gas. Don't you think it's better to just buy a cheap $1,000 dollar Honda and save all that money for gas? Because buying the new car you pretty much threw all the money away.